Next Generation DOOH needs to be different from the broadcast model of traditional digital billboards.
The watchword is engagement – visitors, guests, customers, and attendees all expect more from physical facilities as they have learned online and post-covid they will want additional reasons to break the virtual mold and attend physical events. Those who own properties from offices to sports venues, transportation hubs, conference and event centers will need to provide more compelling visual (and aural) to maintain interest and repeat business. Sponsors and advertisers will need to become more actively engaged with their target audiences taking them on a journey that ends in brand building via product trial not just words and pictures.
For this to work, an integrated approach is required that includes all aspects of experience creation, delivery and management, and integrates technology to both deliver and measure extraordinary events and activations. Planit-Haus and its ecosystem of partners provide the capability to deliver such integrated experiences, from business strategy to experience design to leading-edge technology solutions, to ad/sponsorship sales and data analytics, as well as implementation and ongoing operational services.
Working closely with our Digital Agency Partners, Planit-Haus helps to set up the DOOH creative strategy process, and make it operational.